Directed and produced branded content and commercial documentaries for global clients including Michelin, LVMH, SONY, Peugeot, Croda, and Nature Portfolio. Managed international production teams executing projects across China for US and European clients.

Directed 30+ short science documentaries end-to-end for a Chinese social media channel with 2M+ followers. Launched and oversaw Decode — a mini-doc series averaging 500K views per episode on Bilibili, Weibo, and WeChat.

Produced brand and e-commerce video content for TCL's consumer electronics range, managing multiple simultaneous productions across product launch cycles.